Why Cadillac

Cadillac introduced the industry’s first electric starter in 1911. Over a century later, Cadillac continues to push boundaries with an expansive lineup of groundbreaking vehicles.

The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. Over the last 124 years, the Cadillac Crest has continued to evolve to reflect the changing times.

In 1954, Cadillac became the first carmaker in the world to standard-fit all models with power steering. Continuing its legacy, Cadillac offers vehicles with Innovative Technologies designed to deliver an exceptionally smooth, confident ride—enhancing safety, comfort, and the pleasure of driving.

In 2002, the world’s fastest-reacting suspension technology—Magnetic Ride Control—was first introduced on the Cadillac Seville STS. Today, Cadillac Escalade is the only full-size luxury SUV to employ Magnetic Ride Control technology.

For over 100 years, Cadillac has prioritized luxurious, refined driving. That dedication to comfort lives on with the available Executive Second Row Seating Package on ESCALADE –offering first-class luxury for second row passengers.

The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. The tailfin design has evolved into a striking skyscraper signature that lends every modern Cadillac a distinctive look.

In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. In the modern era, Cadillac offers a bold lineup of models–characterized by powerful performance, sharp handling and distinctive styling.

In 1959, the Cyclone concept car drew heavily from the futuristic aerospace designs of the era. Now, the evolution of Cadillac luxury meets the future of high-velocity performance with the ultra-modern vehicle concept, Opulent Velocity.